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Beautiful South

Named after the 1980’s band, a favourite of founder Gráinne Wynne. Beautiful South is a women’s curated contemporary clothing store located in the bustling suburb of Rathmines, Dublin 6.

Our approach was empathetic towards Gráinne’s desire to “let the clothes do the talking”. We developed a simple typographic lock-up with a heart embellishment, a solution that would be complementary to the interior finishes and clothing textures while also conveying Gráinne’s warm personality.

We worked closely with Gráinne to achieve her vision. A highlight of the project was developing a series of “beautiful” quotes that we used on a variety of touch points.

Identity Design
Brand Strategy
Web Design
Packaging Design

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