Euroshop, the world’s number 1 Retail Trade Fair, is held every 3 years in Düsseldorf. Attracting global retailers, it represents a unique opportunity to position your business as a major player. And this was Dynamic’s brief to us.
Despite operating as a global retail solutions company, this was Irish based Dynamic’s first time to take a stand at Euroshop. We created the stand design, graphic design, and all video content for their debut. Our graphic style, imagery and tone of voice were deliberately paired back, to allow Dynamic’s projects to be centre stage. ‘We make the space’ was the simple message to underpin their Euroshop presence. Beautifully designed VIP invitations were issued to key prospects to view Dynamic’s latest retail innovations on stand. Project management and logistics were significant parts to this project, and we engaged with local German partners Werbebau, for build and installation.