Dublin based Medisec offers competitive indemnity insurance and advisory services for medical practitioners. A new strategic partnership for the member-owned company resulted in Ten Storey being brought in to revamp its brand and communication style.
In a marketplace where medical practitioners seek trust, reassurance and clarity, we developed a design system that reflected the values of the Medisec brand.
The brand’s DNA thumbnail, like a protective arrowhead, symbolises protection and resilience, and forms the core of the new visual identity. We created a full suite of marketing collateral such as annual reports, brochures, office graphics, and digital assets.
We reimagined the company’s tone of voice to accompany the refreshed brand’s new confidence and professionalism.
Our work with Medisec led to substantial growth in its membership numbers, solidifying their position in the market. We continue to provide ongoing guidance and management of their brand.